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Panthenol is part of a Vitamin B complex (sometimes referred to as Pro-Vitamin B5) that helps the skin repair systems to function properly, stabilising the skins metabolism. It moisturises and softens both the skin and the hair, making it a popular ingredient in shampoos and conditioners.

It is used in skin care to help treat dry skin, calm sunburn and even out the skin tone by stimulating pigment formation. Found in moisturisers, hair care and beauty products like mascara.