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A natural plant hormone found in Soya Beans, Genistein is an effective stimulator of collagen, elastin and Hyaluronic Acid in ageing skin. It has also been suggested that, when applied topically, it can lessen and control the frequency of hot flushes which is why it is becoming a popular ingredient in skin care aimed at women going through the menopause.

Ideal for mature, dry and ageing skin types look for Genistein in face creams, lotions and moisturisers.