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Elastin is a protein that is found in the skin and tissue of the body and is responsible for skin’s ability to bounce back after being stretched or pulled. Along with Collagen, it maintains skin’s flexibility and suppleness, ensuring a smooth, youthful appearance.

As the body ages, the levels of Elastin decrease, causing the skin to lose its flexibility. This causes the skin to sag, crease and develop wrinkles. Some skin care products promise to stimulate elastin production, which in turn, reduces the visible signs of ageing.