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Why Do I Need To Use A Serum?

The short answer is that a serum goes deeper into the skin and can therefore deliver its ingredients to the source of the problem which gives you more noticeable results. This is because the molecules in a serum are a lot smaller and can penetrate the lower layers of the skin more easily.

Serums also contain a higher percentage of active ingredients than other skin care products like moisturisers which makes them more effective. As a serum is very lightweight in texture, it needs to be applied to the skin after cleansing and before moisturising otherwise the moisturiser will prevent it from being properly absorbed by the skin.