Add colour and definition to the eyes

Eyeshadow is the quickest way to transform your look from day to night, subtle to show-stopping. There is every colour, finish, texture and formula available that the choice can sometimes be overwhelming, so we have picked a selection of the best wearable shades, finishes and formulas to suit every taste and occasion.

All our eyeshadow picks are highly-pigmented, easy to apply and blend effortlessly to make creating your desired eye look simple. Whether you want a single colour, a duo or a palette you can use eyeshadow to transform your eyes and make them look bigger and brighter or smaller and sexier. Light, shimmering shades will make your eyes look more awake and round while darker shade make them look smaller and more smoky.

Alternatively, use contrasting shades to bring out the natural colour of your eyes. Copper makes blue eyes sparkle and deep purple shades work wonders on brown and green eyes.

We have even included the best tools to help you create a polished eye look, from blending brushes that soften a smoky eye to shading brushes that define the socket line and flat brushes that apply just the right amount of colour, so you can create a flawless finish in no time.

Our selection includes the best eyeshadows from gloMinerals, Vitage® Colour Minerals and Susan Posnick. Each eyeshadow is fool-proof to apply and feels silky smooth on the eyes. Superior staying power ensures that your chosen colour remains in place no matter how long you wear it.

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