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How Much Product Do You Really Need?

We talk endlessly about amazing products, step-by-step routines to suit your needs and exciting new ingredients but how often do we consider the amount of product we should actually be using? How much is too much or too little? With each scoop and squeeze of our favorite products, it can feel like they’re disappearing quicker than you thought, so we’re here to clear things up as to how much of each product you really need.


Cleansing is an essential part of your AM and PM routine as this is the step that removes daily debris, make-up and dirt. Of course, you need a enough product for it to do its job properly but avoid using too much as this can dry your skin out and strip it of its natural oils. Whether you’re opting for a balm, gel or cream, you should ideally be using a dollop the size of a 50p coin for each cleansing session.


Applied after cleansing and before moisturiser, potent serums are designed to penetrate the deepest layers of the skin to deliver high concentrations of active ingredients such as antioxidants, Vitamin C, Glycolic Acid and more. A coffee bean sized amount is all you need for these intensive formulations to work. If you use too little, you won’t experience the full benefits of those active ingredients and if you use too much, you could face some uncomfortable irritation. If you have some extra time, try applying your go-to-serum with a face roller to really enhance its results. 


Whether your skin type is dry, combination or oily, we all need a hit of hydration in the form of our daily moisturiser. These nourishing products can transform dry, uncomfortable complexions but applying too much can clog your pores and leave a greasy film on the surface. The best way to avoid this is to scoop out a £1 sized amount of product and make sure you’re massaging it into your entire face, neck and decollete. 


Most people fail to use anywhere near the amount of SPF that we actually need, if any at all. Don’t be fooled by the SPF factor shown on your make-up either as this isn’t enough to protect your skin. It can be used as an extra measure but start with a stand-alone sunscreen with a protection factor between 30 and 50. A 10p-sized blob should cover your face and neck to provide your skin with the protection it needs all day long, but using too little can increase your risk of skin cancer and accelerate premature signs of ageing. And don’t forget to coat your ears!


Retinols can truly transform and visibly improve the appearance of fine lines and wrinkles, however, if used incorrectly, this powerful active can cause unwanted discomfort and irritation. We recommend always following the instructions on the label, which is usually one pump or pipette’s worth twice a week before increasing the amount and frequency depending on your skin’s tolerance. 

Eye Cream

The skin around the eyes is very delicate so you don’t want to overload it with product. A little goes a long way with eye creams so aim for a pea-sized amount spread between both eyes to avoid any irritation and try applying it with your ring finger as it applies the lightest pressure and is perfect for patting the product into the skin.  

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