Aside from cleansing, applying a serum is one of the most important steps in your skincare routine because they contain the most concentrated, hard-hitting active ingredients that your complexion needs to alleviate any concerns. From soothing redness and hydrating your complexion to targeting hyperpigmentation, there really is a serum out there for every skin type. Here’s how to find yours.
If you suffer from a dry, tight complexion, look for a serum that is packed with Hyaluronic Acid, such as the SkinCeuticals Hydrating B5 as this is going to dramatically increase the skin’s moisture levels and enhance its ability to stay hydrated for longer periods. This innovative serum erases dry patches without leaving the skin feeling oily or sticky while aiding tissue repair and plumping lacklustre areas.
For normal skin types, it’s less tricky to find a serum that is suitable for your complexion. A product like the Medik8’s Crystal Retinal 6 will be kind to the skin while targeting any concerns you have, such as the premature signs of ageing, thanks to its ability to both promote collagen production and tackle imperfections such as uneven tone and blemishes. It is formulated with a specialist crystal-encapsulated form of 0.06% Retinaldehyde, which is easier for the skin to convert into Retinoic Acid, plus Vitamin E to give your skin an extra boost of hydration and maintain good skin health. Overall, it effectively boosts collagen production, smoothes uneven texture and contains natural antibacterial properties to balance normal skin types.
Sensitive skin types should avoid products with harsh or potent active ingredients in, as these could cause irritation, exacerbate existing inflammation and trigger unwanted skin concerns. The Murad Sensitive Skin Soothing Serum is a lightweight but intensely hydrating product which strengthens skin barrier function to ensure the cells hold onto moisture more effectively, plus added Chamomile Extract and Arnica minimise inflammation and relieve any tightness for a more calmed and balanced complexion.
Choosing a serum for oily skin can be tricky as you want to avoid products that are going to make the skin look shiny or enlarge the appearance pores. The Pevonia Age Correction Intensifier Micro-Pores Bio-Active Serum is a micro-emulsified gel which contains a specialist bioactive ingredient known as Pseudoalteromonas Ferment Peptide Extract which has been found to reduce the amount of sebum produced by the skin, alongside Red Clover Flower Extract which tightens the pores and mattifies to truly transform a once oily complexion.
If you’re prone to breakouts, you need a serum that is going to calm and clarify to leave you with a clear, refreshed complexion – the iS Clinical Active Serum does exactly that. It’s a cocktail of natural extracts which boost the skin’s exfoliation processes to decongest the pores and Arbutin and Mushroom Extract, which reduce the appearance of dark spots, scars and uneven tone. Plus, key ingredient Salicylic Acid, a hero for blemish-prone skin, works to combat breakouts with every application.
As combination skin has to deal with both dry and oily patches, you need a serum that is going to balance and normalise your complexion. BABOR’s SKINOVAGE Balancing Serum has been designed specifically for combination skin types as it contains Sebucon to normalise both moisture and sebum levels, plus Pullulan which releases moisture gradually throughout the day to leave the skin looking smooth and even every time.